Workshop 1: Innovation Design Studio

Presenters: Todd Zaki Warfel and Will Evans

This hands-on workshop will be conducted in a highly interactive, fast-paced team setting following the design studio format, commonly used in architecture and industrial design. The workshop uses a five-step methodology developed by Todd Zaki Warfel and Will Evans over years of practice with clients and other UX professionals. This methodology provides a collaborative, pragmatic process of illumination, sketching, presentation, critique, and iteration leading to innovation.

The workshop guides participations through this evolution in experience ideation using a case study approach to solve a unique problem for a non-profit organization, the goal of which is to arrive at some solid design solutions using the following process:

• Illumination: understanding the business context, audience, problem space, challenges and opportunities
• Generation: Through rapid sketch-boarding activities we’ll focus on getting as many ideas (good & bad) down on paper as quickly as possible
• Presentation: Participants learn to sell there ideas, accept change, negotiate positions to arrive at the strongest set of ideas worthy of further exploration and iteration
• Critique: A formal but flexible framework of critique will be introduced and used to highlight strong ideas worthy of further expansion while discarding weaker ideas in a safe, friendly environment
• Iteration: Concepts from each round will be extracted, stolen, re-combined and transformed within teams and across teams. Refined ideas will be honed, with the strongest ideas gathered and refined to be presented at the end of the workshop.

Workshop 2: Designing Hardware-Software Experiences

Presenters: Ted Booth and Michele Tepper

About the Presenters

Ted Booth

Ted leads interaction design at Smart Design. His team focuses on designing new experiences for a wide range of consumer products and services. Interaction designers at Smart work closely with industrial designers, researchers and engineers to create enjoyable and satisfying consumer experiences.

Prior to joining Smart, Ted led interaction design at Motorola Enterprise Mobility (formerly Symbol Technologies) working on a wide range of mobile computers, RFID devices, and remote management tools. Before that, he led interaction design at Method, a consulting firm specializing in brand identity, web design, and product user interface. He began his career at MetaDesign in San Francisco. He holds a Masters of Design from the Institute of Design, Illinois Institute of Technology.

Will Evans

Will Evans is Director, User Experience Practice Lead for Twin Technologies with 14 years industry experience in interaction design, information architecture, and user experience strategy. His experiences includes directing UX for AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect responsible for the interaction design of Kayak.com. He worked at Lotus/IBM where he was the senior information architect, and for Curl - a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science. Prior to Curl, Will was an interaction designer for Dataware working on various search and KM related product suites including KM Suite II and QueryServer.

Will earned an mba as well as masters degrees in human-computer interaction and cognitive psychology. His passions include design and critical theory, information architecture, information visualization and red wine. He lives in Washington, D.C., drinks far to much coffee, wears only black, and is Design Co-Chair for the IxDA’s Interaction 10 conference in Savannah, Georgoa in February, 2010.

Michele Tepper

Michele Tepper is a Principal Designer in frog design's New York studio. Her work includes a wide range of consumer and enterprise projects, ranging from office equipment for small businesses to mobile health services to combat HIV in South Africa. In 2008, she co-led an frog global expert group on convergent design, bringing together experts from all of
frog's studios to develop best-practices for hardware/software interaction design and collaboration.

Before frog, Michele worked for IBM, setting interaction standards for the company's global website. She has written influential essays on social software and online community formation, and holds a Ph.D. in English from the University of Michigan.

Todd Zaki Warfel

Todd Zaki Warfel, founder and principal designer at Messagefirst, has been designing products and services for over 15 years. Todd’s clients have included fortune 500 companies like AT&T Wireless, Bankrate, Citibank, and Comcast, as well as smaller companies like Numara and rPath. An internationally recognized thought leader on research and design, and member of the Web Standards Project Education Task Force, he has spoken at conferences and taught workshops around the globe.

His upcoming book, Practical Prototyping (Rosenfeld Media) will discuss how prototypes are more than just a design tool and show you how to use prototyping to create a common language, market a product, gain internal buy-in, and test feasibility with your development team. Anticipated publication is in 2009.

Todd currently lives in Philadelphia, is a known food aficionado with an impressive wine cellar and is the Design Co-Chair for the IxDA’s Interaction 10 conference in Savannah, Georgia in February, 2010.

About the Venue Sponsor

LBi IconNicholson is a global digital marketing and technology agency that blends creativity and expertise to solve business problems. Well, that sounds fairly impressive, eh? Here’s more: We’re the largest genuinely full service digital agency in Europe, offering branded content, service design, media, CRM, technology, managed hosting, support services and more. And what do the letters L-B-i stand for? We’re not telling. We like a little mystery.

There are over 1,500 LBi-ers in European, American and Asian business centers, like Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm.